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The Permission to Grieve: Why We Tell Ourselves to "Stay Strong"
Over 57% of grieving adults feel pressure to hide their grief. Learn why the "stay strong" myth is harmful and how to give yourself permission to grieve on your own timeline.
Anna Ciboro
1 day ago3 min read
Why Funeral Homes Are Losing $12,000 Per Family : The Direct Cremation Revenue Crisis
Cremation rates hit 60.5% in 2023. They'll exceed 80% by 2035.
And funeral homes are pretending this isn't a crisis.
Here's the math: a traditional burial generates $10,000-$15,000 in revenue.
Direct cremation? $800-$1,500.
When 8 out of 10 families choose cremation, your revenue model collapses.
Anna Ciboro
Jan 206 min read
Your Leadership Legacy Starts Now
Leadership legacy isn’t a someday goal; it’s what we build daily in how we listen, remove barriers, and show up when it’s hard. Drawing on Adair Maynard’s experience after the loss of her cousin, this piece explores leading as a practice, not a title—and why people leave when they feel unseen. Dive in for a grounded take on purpose-led leadership and download our free Leadership Legacy Reflection Guide with 10 questions to start now.ead, live, and are remembered.
Anna Ciboro
Jan 123 min read
Why 'Going Digital' Isn't Enough: The Memorial Experience Gap
Here's an uncomfortable truth: Most funeral homes think they're digital because they have a website and post obituaries online.
They're not.
Having digital tools isn't the same as delivering a digital experience. And in 2026, families can tell the difference instantly.
The funeral homes seeing 60%+ increases in sympathy purchases and 97% jumps in engagement aren't just "going digital." They're building complete memorial experiences that families actually want to use.
Anna Ciboro
Jan 64 min read
The Trust Economy: Why Families Choose Digital-First Funeral Homes
When a family needs funeral services, they don't start by walking through your doors.
They start with Google.
They read reviews. Browse your website. Check social media. Look at memorial pages for other families. All before they call.
By the time they contact you, they've already decided whether to trust you.
Anna Ciboro
Dec 30, 20254 min read
People are Forgotten Within Two Generations...Why Your Loved Ones' Life Deserves More
Think about your great-grandparents. Can you name all eight? Do you know what made them laugh? Within two generations, the details of a life fade into the vague outlines of a family tree. This is the quiet tragedy of ordinary lives.
Anna Ciboro
Dec 23, 20252 min read
The Second Wave: Why Grief Hits Harder Six Months Later
In the immediate aftermath of loss, support surrounds you. Casseroles appear. Cards fill your mailbox. Friends check in daily. Then, slowly, the world moves on. But your grief doesn't.
Anna Ciboro
Dec 16, 20252 min read
Digital Ghosts: What Happens to Our Online Lives After We Die
Every day, we create digital footprints—photos, messages, accounts. Our online presence has become as real as our physical one. But when we die, what happens to all of it? For most of us, the answer is: we have no idea.
Anna Ciboro
Dec 8, 20252 min read
The Silence After : Why We Don't Know How to Talk About Death and Dying
Death remains the last taboo. We have templates for every celebration, but when it comes to the one experience every person will face, we go silent. That silence costs us more than we realize.
Anna Ciboro
Dec 1, 20252 min read
The Pre-Need Revolution: Why Digital Wins Where Traditional Sales Fail
Traditional pre-need sales are declining. Discover why funeral homes using digital strategies are seeing 26%+ growth in preneed revenue and how to capture this market.
Anna Ciboro
Nov 25, 20253 min read
The Hidden Cost of DIY Memorials: When Saving Money Becomes Losing Legacy
DIY memorials may seem like a budget-friendly option, but they often cost families more in time, stress, and lost meaning. Discover why curated memorials preserve legacy with care.
Anna Ciboro
Nov 19, 20252 min read
Digital Legacy Isn’t Optional—It’s Already Happening Without You
Whether you plan it or not, your digital legacy is already taking shape. Learn why intentional memorial planning matters before someone else writes your story for you.
Anna Ciboro
Nov 12, 20252 min read
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