Here's an uncomfortable truth: Most funeral homes think they're digital because they have a website and post obituaries online. They're not. Having digital tools isn't the same as delivering a digital experience. And in 2026, families can tell the difference instantly. The funeral homes seeing 60%+ increases in sympathy purchases and 97% jumps in engagement aren't just "going digital." They're building complete memorial experiences that families actually want to use.

When a family needs funeral services, they don't start by walking through your doors. They start with Google. They read reviews. Browse your website. Check social media. Look at memorial pages for other families. All before they call. By the time they contact you, they've already decided whether to trust you.